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Strategic Marketing

Strategic planning doesn't have to be complex or overly burdensome. The BlueTech industry is vast and highly fragmented - there are always more choices than there is time to do them all.  Decisions must be made on which opportunities to pursue, which products to drop, what regions to expand into.

Because we have hands on experience in organizations ranging from startups to large public companies, we know how to right size the strategic process to suit your needs - whether its part of a growth strategy, investment strategy, or an ownership transition plan.

We use tools learned from practical experience, as well as both Strategyzer and Scaling Up.  This includes both the value proposition and business model canvases, and the seven strata of strategy. The idea behind all of these techniques is to leave you with results that are concise, clear, and easy to execute. 

The Value Proposition Canvas - Canvas.we
7 strata cropped.jpg
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